ny-fw.

yes folks,

new york fashion week is upon us.

here are some of my favorite shots, so far.

crystal renn and zac posen

ed westwick at simon spurr

jessica szohr at rebecca minkoff

joe jonas | kellan lutz | zac efron at calvin klein

kelly osbourne and kellie pickler at badgley mischka

liev schreiber and son sasha catching a show

lo bosworth at badgley mischka

olivia munn and sophia bush at charlotte ronson

badgley mischka.

rumer willis is the newest face for badgley mischka.

i like the second photo [shot in black&white] best.... the dress is stunning and she looks beautiful.

i'm just not entirely certain that rumer and the brand make the most sense together. i tend to think of her style as lowkey and hip. she doesn't necessarily strike me as a glammed up fashion icon. needless to say, her hair looks great long and wavy, and the shots on the beach are gorge.

what do you think? is rumer a good fit for badgley mischka?